Monday, November 9, 2009

Top 5 Ways to Bring Disaster to Your Website

There are several mistakes made by Internet marketers all over the world. Some may see these mistakes as trivial but add up all the small mistakes and you have big problems.

Disastrous Design

One of my biggest pet peeves, when it comes to the Internet revolves around poorly designed websites. Have you ever gone to a site that looks like a rainbow it has so many colors or that looks like it's a newspaper because it has so much copy all over it? I look at sites like these and wonder how on Earth the owners are making any money off of them.

To avoid this mistake, if you know nothing about design, higher a web designer to build your website for you. I think you'll be very happy with the result, more sales. Do your research first, however, in order to make sure you're getting a website that will work well for your business needs.

Poor Product Presentation

Here's a kicker, product presentation, that will either make your site or break it. Here's a tip, when you're presenting a product to the public, you want it to be the best you have and you want to take pictures of it for your website that will show off all the wonderful amenities of the product in question.

I'll give you a poor example from my past experiences. When I was in college I was looking for an apartment for my friend and I to live in. I walked into one apartment that I will never ever forget. We walked in and low and behold right there on the floor, just inside the door, there was an ant hill. Now, you may imagine this as a small group of ants, no, it was seriously a pretty good sized pile of dirt, an actual ant hill inside the living room, right next to the kitchen. I remember thinking to myself, “if this is their model apartment and supposedly the best they have, I don't ever want to live here. So it is with your website and the way it looks. If you don't present your product in the best way you can, people are less likely to want to purchase it. In fact, they may tell their friends all about it and then they won't want to go to your site either.

Catastrophic Content

Your content says a lot about your company, your product, and your ability to run a business. Your content can have a very negative impact on the way your viewers see your site and what it stands for. Reversely, Some content can actually boomerang your site into more sales and better leads.

For example, do not fail to place some kind of privacy and security policy on your site for easy access to your customers. Having this will help give your potential customers confidence in your ability to keep their private information secure.

There are also things you can put on your site that will make your potential customers confidence diminish. This includes any content which is crude, inaccurate, and unorganized. These examples are only some of many factors.

Snail Speed

Loading speed is a huge factor in people buying your products or not. If a potential customer has to sit there and wait for your page to load, chances are they'll click away from it and go to one of your competitors. If your site isn't up and running effectively, do not pay to send extra traffic to it; if you do, you're pretty much throwing your money away at no benefit to you.

Reduced Recognition

It's very important to have good branding on your web page. Look at your own page, will potential customers know who you are and what your selling, above the fold? The part of the page above the fold is what a person sees when the page first loads before they scroll. In essence, it's the first real perception your potential customers will have on your company and your product.

Unless you're trying to have the worst web page ever, for your own sake, change your website if you need to in order to make it pleasing to the eye.

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