Friday, October 30, 2009

4 Things ALL Articles Must Have

The importance of articles in today’s websites and internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into one’s site. It has become a key element in making a site work and earns a profit. A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site.

Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.

But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more. They would also be able to recommend your site to others.

Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.

• Keywords and Keyword Phrases.

An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything they want.

The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have articles about cars and their parts. There are many tools in the internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to determine what keywords to use and write about.

• Keyword Density

Know that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to “feel” its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site.

Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.

• Good Article Content

Like what is stated above, you cannot just riddle an article with keywords. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.

• Linking Articles

And another important thing to remember. If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, DON’T ever forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.

How to Get Started on eBay

Are you interested in using eBay to buy the products that you need or even sell items that you no longer want? If you are, you will need to create an eBay account, if you haven’t already done so. Although many automatically assume that getting started with eBay is a complicated task, it doesn’t have to be. All you really need to do is follow a few simple steps and you should be good to go.

The first thing that you will want to do is visit eBay’s website, which is located at Once you are at eBay’s website, you can then click on the link that allows you to register a new account. At that stage, you will be brought to a signup form. That signup form will ask you a series of questions. For instance, you will need to enter in your full name, your address, your telephone number, as well as an e-mail address. You will also be required to come up with an eBay screen name or sign in name, as well as an eBay password, which will be used to access your eBay account. Once you have correctly filled out the form, you will be sent a verification email from eBay.

Once you have received eBay’s verification email and followed all of the instructions, which will help you validate your eBay account, you will be able to start using eBay right away. When you first get started, you may need to sign in to your eBay account. As previously stated, you will need to use your eBay sign in name or screen name and password to do so. For that reason, you may want to write down your sign in information and keep it in a safe place. Once you have signed in to your eBay account, you can then do whatever you want; buy or sell.

If you are interested in using eBay to shop online, to buy, you will want to start searching for items to buy. This can be done a number of different ways. eBay allows you to browse through their large selection of items, by detailed categories. You can also perform a standard eBay search or an advanced one. Searches are more likely to give you accurate, tailored results. When browsing or searching for something in particular, you should be able to see a large number of auction listing all on one page. The information that you will be presented with at this time is the standard, bare minimum. If you would like more information on the item in question, such as how much shipping costs or too see additional pictures, you will want to click on the link to view the detailed sales page. Should you like what you see, follow the instructions to buy and you will have made your first purchase on eBay!

As it was previously stated, if you are interested in selling on eBay, to make a little bit of extra money, you can also do so. The only difference is that you are required to pay small fees to become an eBay seller, unlike eBay buyers who have completely free accounts. The amount of money that you are charged will all depend on your auctions, particularly how much you list each item for, as well as how well each item sells. To get started with selling, you will want to click on the “sell,” link at the top of the eBay webpage. What is nice about listing items for sale on eBay is it is relatively easy to do. For instance, you need to choose a category for your item, make a headline for your auction listing, write a description of your product, upload pictures of what you are selling, outline shipping costs, as well as accepted forms of payments, but everything is outlined for you, in a step-by-step matter.

Whether you are interested in becoming an eBay buyer or an eBay seller, you can do both, in as little as a few minutes. eBay, as previously mentioned, is considered one the most shopped at online marketplaces. For you, this means that if you are looking to make money on eBay, you should be able to do so and if you are interested in buying on eBay, you should be able to find millions of products to choose from.

A Day In The Life Of An Affiliate Marketer

Being in the affiliate marketing business is not that hard now with the internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along.

So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this…

Upon waking up and after having breakfast, the computer is turned on to check out new developments in the network. As far as the marketer is concerned there might be new things to update and statistics to keep track on.

The site design has to be revised. The marketer knows that a well-designed site can increase sign ups from visitors. It can also help in the affiliate’s conversion rates.

That done, it is time to submit the affiliate program to directories that lists affiliate programs. These directories are means to attract people in joining your affiliate program. A sure way of promoting the affiliate program.

Time to track down the sales you are getting from your affiliates fairly and accurately. There are phone orders and mails to track down. See if they are new clients checking the products out. Noting down the contact information that might be a viable source in the future.

There are lots of resources to sort out. Ads, banners, button ads and sample recommendations to give out because the marketer knows that this is one way of ensuring more sales. Best to stay visible and accessible too.

The affiliate marketer remembered that there are questions to answer from the visitors. This has to be done quickly. Nothing can turn off a customer than an unanswered email.

To prove that the affiliate is working effectively and efficiently, inquiries would have to be paid more attention on. Nobody wants to be ignored and customers are not always the most patient of all people. Quick answer that should appear professional yet friendly too.

In the process of doing all the necessities, the marketer is logged on to a chat room where he or she interacts with other affiliates and those under that same program. This is where they can discuss things on how to best promote their products.

There are things to be learned and it is a continuous process. Sharing tips and advices is a good way of showing support. There may be others out there wanting to join and may be enticed by the discussion that is going on. There is no harm in assuming what opportunities ahead.

The newsletters and ezines were updated days ago, so it is time for the affiliate marketer to see if there are some new things happening in the market. This will be written about in the marketer’s publication to be distributed to the old and new customers.

These same publications are also an important tool in keeping up to date with the newly introduced products. The marketer has put up a sale and promotion that customers may want to know about. Besides, they have to keep up with the deadline of these sales written in the publications.

It is that time to show some appreciation to those who have helped the marketer in the promotions and sale increase. Nothing like mentioning the persons, their sites and the process they have done that made everything worked.

Of course, this will be published in the newsletters. Among the more important information that have been written already.

The marketer still has time to write out recommendations to those who want credible sources for the products being promoted. There is also time to post some comments on how to be a successful affiliate marketer on a site where there are lots of wannabees.

Two objectives done at the same time. The marketer gets to promote the product as well as the program they are in. Who knows, someone may be inclined to join.

Time flies. Missed lunch but is quite contented with the tasks done. Bed time….

Ok, so this may not be all done in a day. But then, this gives you an idea of how an affiliate marketer, a dedicated one that is, spends the marketing day.

Is that success looming in the distance or what?

Friday, October 23, 2009

Finding Keywords and Keyword Ideas

Finding good keywords is not so much a difficult task as it is a time consuming one. As long as you are willing to give the time needed to find an appropriate niche product, you should be able to be very successful. In this post I will walk you through three easy steps you can take to get keywords that are right for you.

Step One: Uncovering Rare Gems

The first step of the process is to brainstorm multiple words or phrases (three to five) that have everything to do with your product niche. Once you have the ideas, open up the Google AdWords Keyword Research Tool and type your keywords in the appropriate box, then click on “get keyword ideas”. I like to click on “use synonyms” so I can get more keyword ideas that perhaps I hadn't thought of on my own. Who knows, you may just find a rare gem buried in a pile of ordinary words and phrases. Also, it's a good practice to click on “exact” in the match type drop down menu.

Once you've gone that far, make sure that the keywords you select get at least 1,000 searches per month. Also, if you're interested in making a living off of this particular product you will want to make sure that the keywords get a lot more searches per month. In fact, I would go for the highest amount of searches you can get out of a particular keyword or keyword phrase and still maintain fairly low levels of competition.

Step Two: Checking Out the Competition

Initially, you can check out the competition right there on the Google AdWords Keyword Tool by looking under the “advertiser competition” column. The less green you see in that little box, the better. Or, you can choose to actually get in there and check it out yourself. You can do this simply by going to Google Search and typing in your keyword or keyword phrase in quotations. If the keyword or keyword phrase has between 10 and 40 thousand results, you should be able to rank fairly easily in Google. The more results your keyword brings up, the harder it's going to be for you to rank in the first four positions on Google for those specific keywords and phrases.

Step Three: Using the Keywords

Now that you have some keywords, probably about three of them for your main page, you can start putting them into action. To do this, I would suggest using them in the titles of articles on your site as well as articles you use while marketing your site. You will also want to use them in your site title.

Thursday, October 15, 2009

Signs of Stress and How to Cope

I don't think that people really understand what's going on when they get so stressed that they feel they can't stand it any longer. Work related stress is very serious and can be very detrimental to your health.

My Dad was under a lot of stress about three years ago; I don't think he even realized how big of a tole it was taking on his body. In fact, it got so bad that he ended up checking himself into a hospital which ended in him being flown by helicopter to a larger hospital. We were told to prepare for the worst. My heart sunk; I couldn't lose him, I simply couldn't. The doctor came out later to inform us that my Dad had a heart attack when he first got to the hospital and that they were doing everything they could for him. He also told us later that his heart attack had been caused by stress.

“Stress?” The thought didn't just come to me, it hit me like a load of bricks. “Could stress really be so powerful that it could take away my Dad?” From that moment on, I realized what a powerful enemy stress can be. My Dad survived and is still working for the same company but he is a lot more careful about managing his stress levels now.

Here are some things that could have helped my Dad that could very likely help you before it's too late.

Know when you've reached your limit

There's only so much stress that one person can handle. You need to pay attention so you know the warning signs your body gives you before you reach the limit. Stress comes to all of us in different ways. It could come as anxiety, shortness of breath, slurred speech, drowsiness, and fatigue, among many other signs of stress.

If you experience these symptoms for a prolonged period of time it has been suggested that you seek medical help. In some communities there are free stress management courses.

Stop stressing over things you have no control over

The human body has enough things to stress over without you having to give it more. My sister used to recite a poem to me every time I would get stressed out over something trivial that I really couldn't change. I'm not sure where it originated but she got it from a co-worker of hers many years ago. It reads:

For every worry under the sun,
there is a remedy or there is none.
If there is one, hurry and find it
if there is none, never mind it.

If you're stressing over things that aren't your responsibility or anything you don't have direct control over then STOP! You don't deserve to have to stress over everyone else's jobs and lives.

Time management, organize your work according to priorities

Organization and time management are often key to stress relief. There have been some days when I have made a list and then numbered the items according to priority. I then get to work taking on the tasks one by one until they are all crossed out and defeated.

Exercise Your Way Out of Stress

Have you ever had that urge to run and not stop for miles. For some people, running, playing sports or any other kind of physical exercise is a natural stress reliever. If you're in a condition to exercise I would suggest trying this. Even going for a walk in a safe neighborhood can help release stress.

Serve Someone Else

Look around you and find someone who has circumstances worse than your own or who is having a bad day (there's always going to be someone) and do something nice for them. Serving others has been proven to reduce personal stress levels. I have also read about people volunteering once a month with their family at a soup kitchen or something similar. There are always people around you who need to be served. All you have to do is look around.

I remember one particular day when I was over-stressed; I was reaching my limit and I could tell I was about to come to my wits end. Off to the side of the road was an older woman trying desperately to clean up some sticks and bark before the rain came. I'm not sure why I stopped, but I did. I started helping her and, as we raked, we began to talk. She managed to reduce my stress by helping me solve my problems. My stress seemed to be raked away with the rest of the debris which had accumulated in Beth's yard.

Try some of these techniques, they may save your life one day.

Thursday, October 8, 2009

Internet Based Business Opportunities, Entering Foreign Markets

Business originated as bartering for this good or that, trading one service or good for another within a village. It then branched out to trading with neighboring villages and eventually with neighboring countries. That's how we have such things as chocolate, tobacco, silk, etc. Not a whole lot of advertising was taking place at the time, especially since these items were delicacies to foreign markets and were accepted with open arms.

Now we've developed into a global market place where commodities can be traded back and forth with companies across the world, all in a matter of moments. With the invention of the World Wide Web someone in the United States can buy a product from someone in China at the click of a mouse. Pretty cool huh, considering we started off using caravans of carts and horses taking extensive journeys to trade.

Thanks to technical advancements such as the Internet, we can now market to the entire world at the click of a mouse, well, to all those with an Internet connection that is. Don't think that you can get away without market research simply because you can market with a click of the mouse. That's where a lot of people go wrong; they think that everything should be able to be done in an instant. Cultural differences and government regulations are just a couple of the details that many forget about in their haste to start a business.

Identify Critical Cultural Differences

If you've never searched for funny cross-cultural differences, I think you should. If you're in the mood for a good laugh, this is one way you can get it. For example, when General Motors introduced the Chevy Nova to South America it wasn't selling very well. They quickly realized that “Nova”, in Spanish, means “it won't go”. The car was renamed and, big surprise, sales went up.

This example was mainly with brick and mortar establishments entering foreign markets but it really does apply to Internet business as well. Be weary of how you market things, what your slogans mean, what colors you use, and the entire atmosphere of the campaign.

Familiarize Yourself With Government Regulations

There are so many regulations to business in foreign countries that, in some cases, it's easier to hire a professional to figure out what you need to do. If you would like to go global, make sure that you are aware of the different government regulations surrounding imports and exports. Also, realize that in some countries, when you ship a product to the consumer, the product may end up sitting in customs for weeks waiting for someone to approve it. This is why it is imperative that you find out as much about shipping to/from a particular country as possible.

If you have any questions, please leave a comment. You may also be interested in this article about Internet based business opportunities.

Thursday, October 1, 2009

Fake Amber Alerts, are People Abusing Social Media

Today I received a text message about an amber alert in my area. Of course I forwarded the message on to my friends; I wanted to help. I got a message back from a friend of mine saying that she had heard on a local news channel that the alert is a hoax and has spread all over the area; thousands of people have received the fake message via text, Twitter, Face Book, and various other social media sites. At first, I was a little mad, then disappointed, and then just plain curious. I was mad at myself for forwarding the message on before checking for accuracy, disappointed at the nincompoop who started the whole thing in the first place, and curious at the fact that the message had spread so fast over a one day period. So, the question now stands in my mind, has the boy cried wolf so many times that people are going to be desensitized when the real emergency needs to go viral across social media.

What happened to social media integrity?

Have you ever received one of those seemingly robotic messages through text, email, twitter, or other social media sites. In my opinion, those people are abusing social media. They act as though they aren't human and expect the rest of us to respond with smiling faces. Seriously, what ever happened to being human? Is the world so full of machines that we now feel the need to blend in with them instead of the other way around?

There are literally thousands of people who take advantage of the benefits of social media in order to scam others, to spread false information, or make their marketing efforts mechanical and machine-like. Yes, there are those who would take the positives right out of social media, causing the rest of us, those who use it for good, to be absolutely disgusted.

The right way to use social media

Getting Amber Alerts and other emergency information out via social media sites and text message is a brilliant idea but only if people don't abuse it. If the hoax had been a real alert, thousands of people across this state and other states would have been watching for the car in question. In the case of a true emergency social media can be and should be used to spread the word as fast as possible.

The right way to use social media for marketing purposes is to make sure that your intention is to help customers or inform the public of an additional service which your company now offers. No matter what, be sure to act personable, and really get across that you truly do care about the people you are sending the message to.

In short, please do not abuse the social media system, you're human, act like it. People want to know that they are seen as real people and they want to see you as a real person too.