Product research is an incredibly important part of market research. In the context of building a successful Amazon affiliate website there are several things to watch out for when choosing a product to promote.
First of all the product should be expensive enough for you to make a decent commission on. The Amazon affiliate program offers an average of about 6% on sales so I would go for a price range of $100 or more so that you can make at least $6 per sale. However if you feel you can get a ton of sales for lower-priced products then by all means go for it.
Another factor you should take into account is the selection of products for your chosen keyword. For example I recently researched a keyword about hard drives that had a HUGE selection. However other keywords will have much lower selection like DJ Speakers (another niche I recently researched). So make sure you have a wide selection of relevant products you can promote in your niche.
You should also look at the product reviews of the products you'll be promoting. I wouldn't worry too much about the ratings of the products but more about whether or not they have ratings. They can be a great source of content for your site and can help drive sales if used properly. Also when your customers see those reviews they will more warmed up to buy instead of just going into the purchase with no input from other users.
The last thing you should check on for product research is if the products you're going to promote actually sell well online or not. The best place I've found to check that is eBay. All you have to do is login and check the completed listings for your niche. If there are a lot of sales within a small time frame (a day or two) then you know that a lot of people are willing to buy your niches products online. However if you find that those products only sell occasionally or there are a lot of listings that close without selling it may not be the best niche to build a website around.
In my experience as I've followed these basic guidelines Iv found numerous profitable products to promote with the Amazon Affiliate program.
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