Wednesday, November 18, 2009

Building Public Relations Through Social Media

There are hundreds of places on the Internet that a company may submit their press releases or other public relations material. These sites have varying structures that they want you to follow; I would suggest going into the site, reading up on the way they would like the content to be submitted and then submitting the content accordingly.

Building a Social Media Image

There are several social media sites where a companies branding and reputation may be formed and solidified. Use these social media sites to your advantage, however, be aware that they can also be to your disadvantage. We will discuss some of the negative implications of web public relations later.

Facebook is a highly used social media site where millions of people go to share information about themselves and reconnect with friends, family, and old associates. Many businesses have now found their way to Facebook and are using it to share the word about their companies and products. I would suggest setting up a Facebook account and setting up a company profile, if you have not done so yet.

Blogger is a great site to set up a blog on. I fell in love with Blogger when I first entered the Internet marketing industry. Humanizing your company is almost always a great public relations move; you want your customers to realize that they are working with real people with real personality, just like them. It's okay to allow your companies “personality” to come out in your blog posts. Write according to the needs of your customers, answer their questions, relate to them on a personal level, and give them content that will help them learn and grow in their areas of interest.

WordPress is another great blog site. In fact, if you go to, you may set up a customized blog and feed it through your own website. I would suggest, for search engine optimization (SEO) purposes, having a Blogger Blog and a WordPress Blog. This will enable you to have a blog on your companies web site. It will also provide a way to get some extra links and content on your Blogger Blog. Since the WordPress Blog is directly connected to your company site; I would suggest being strict about using only company-related content. By company related content I mean anything related to the company, what the company sells, and what the company is about.

Twitter is another social media site which has exploded in the past year or two. It is also a site to share information with friends, family and associates and also provides a place for a profile. I would suggest setting up a Twitter account, filling out a profile for your company, and then start Tweeting like crazy. You can tweet about your blogs, your Facebook account, new articles, new improvements in the company, etc.

Marketing Implications

Be aware that, as with everything in business, there are negative implications to these practices along with the positive. The biggest one is that social media is viral. Being viral means that it spreads quickly and, once something is posted online, it's very hard to stop the inevitable process of viral marketing. While that is a positive thing if your content is good and reflects your company in a positive way, it can also be a very negative thing if your company is reflected in a negative way. Be very careful what you post on the Internet about your company and make certain to monitor what your competition or your opposition is saying about your company; the things they say are viral too.

1 comment:

  1. "Be aware that, as with everything in business, there are negative implications to these practices along with the positive. " - Thanks for the heads up. That is why the Internet is often called wild. What ever you posted can never be undone. It's inevitable. I've enjoyed reading. Great blog.