Adwords for Beginners

To be honest, when I started out with Pay-per-click, I had no idea in the world what I was doing. I had a friend who did a lot with pay-per-click but it seems like every time I asked him about it, he simply told me that it's not that difficult. He would start jabbering on about this, that, and the other. At times, I wasn't even sure we were speaking the same language. I think he was getting frustrated trying to explain it to me and I was getting frustrated trying to understand him. Thank goodness for Google or I may never have figured it out. Turns out, Google has a whole bunch of videos to help you and actually walk you through Adwords.

I'll put it into three easy steps for you. People gave me these same three steps when I first started out, and I really wish I would have listened to them a little more.

Step one: Visit the Google Adwords Learning Center

Some people will tell you that it's pointless to go to this site and check out what Adwords has to say about their program, but I say, who better to teach you how to use Adwords than those who actually created it? Seriously, watching these videos could be a miracle for the Adwords beginner. In fact, even if you know nothing about it at all, they start out at the very beginning, you're covered.

Step two: Remember to do Your Research

Okay, so you've watched the videos and you feel pretty good about things. If you don't feel good about things after watching those videos, I would suggest that you do your research on any area that you're still confused about.

I did extra research anyway. I realized that I did all my research on the physiology of Adwords but I hadn't done much research on the psychology of Adwords. I started reading up on blogs and forums; any information I could get my hands on. I even had an eBook that a friend sent me to help me out in the process. I would pick at my friends knowledge now and then and eventually, I started to feel like I knew what was going on.

I guess I should also say that I really didn't know a lot until I actually started using Adwords

Step three: Actually Start Using Adwords

Yep, that's right, it's time to actually start using Adwords. Give it a try, just don't get too excited to start off with. I'll be honest, you're going to fail. Yeah, I got pretty discouraged when my friend said that to me, but it is pretty much inevitable that you will fail miserably on your first campaign in Adwords. Even professionals, who use Adwords a lot, struggle when they first start a new campaign. There's a lot of tweaking that must be done before your campaigns will start to be effective. The tweaking process is when the knowledge you have gained from your research of various sites will really become useful to you.

Good luck to you. If you need any additional help with online business techniques, please read other posts from our blog.