Monday, June 16, 2008

What Should My Conversion Rate Be?

Now most of the time when conversion rates are talked about the number 2% is thrown out a lot.  Now even though 2% is the average conversion rate of online retailers there are some industries that are higher and some that are lower.  Thanks to a study done by  Fireclick Index we know what your conversion rate is based off the industry you are in:


VerticalConversion


Rate (%)
Catalog6.1
Specialty stores3.9
Fashion/apparel2.2
Travel2.1
Home and furnishing2.0
Sport/outdoors1.4
Electronics1.1
All verticals2.3
Source: Fireclick Index


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