| Vertical | Conversion Rate (%) |
|---|---|
| Catalog | 6.1 |
| Specialty stores | 3.9 |
| Fashion/apparel | 2.2 |
| Travel | 2.1 |
| Home and furnishing | 2.0 |
| Sport/outdoors | 1.4 |
| Electronics | 1.1 |
| All verticals | 2.3 |
| Source: Fireclick Index | |
Monday, June 16, 2008
What Should My Conversion Rate Be?
Now most of the time when conversion rates are talked about the number 2% is thrown out a lot. Now even though 2% is the average conversion rate of online retailers there are some industries that are higher and some that are lower. Thanks to a study done by Fireclick Index we know what your conversion rate is based off the industry you are in:
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