Tuesday, June 3, 2008

Conversion Rate Tip #1

Web analytics – The most important thing to keep in mind is that without web analytics there is no test market. Luckily you will have web analytics through the lightwave builder as well as in google analytics. There are numerous areas that you will want to pay attention to in your lightwave builder analytics including total number of visitors and their duration. Within Google analytics, the 'site overlay' feature tells you where people click, where they don't click and where they leave your site. Some people say "there are piles of gold waiting for you in your log files" and they are right. We definitely recommend spending some time watching your test market and web analytics videos.

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