A Rule for Writing Content for Your Website:

Be Brief:

You should always remember to be concise in your writing. It should be clear and easy to understand, and easy to skim. It should not be so long that people dread reading it. If they do, they will just move on to the next website.

• Short sentences help.
• Bulleted lists help.
• Italicized or bold text help.
  

By being brief, you are making what you do say more memorable for visitors, and often more clear for the search engines.

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