Monday, September 15, 2008

AdWords: Google is Your Friend!

Google is the creator of dozens of useful tools, especially when it comes to the realms of internet marketing. Of these tools, one in particular stands out -- Google AdWords.

In short summary, Google AdWords allows you to get your website "sponsored," and placed in the first few entries on Google. You only pay Google when someone clicks on your Ad (thus, visiting your website), so it's relatively easy to make sure that this form of marketing is profitable.

While this is highly beneficial, you should only consider this service strongly if you are selling a product or service that has a real profit margin. Since you will be paying anywhere from 5 to 50 cents per click, you want to be sure that each "conversion" covers the cost of your marketing, and leaves you with a decent profit for your effort.

For example, if your online business is an affiliate website, and you gain profit only off of the Ads on your site, and you get an average of a dollar per Ad Click on your site, you probably don't want to spend a lot of money to get the clicking traffic to your website.

However, in e-commerce sites, Google AdWords provides an amazing marketing tool for your company. With appropriate keyword research and Ad writing, you may end up paying as little as a few cents per click. Since "target conversion rate" for an online business should be around 3%, that means that for every 33 clicks, you should have a sale. Imagine, for example, that you're paying 10 cents per click for traffic that is already searching for your product. With a 3% conversion rate, that means you're only paying $3.30 per sale. Depending on your profit margin, this may be an incredible boost in overall sales and profit.

AdWords requires a lot of research and a fair amount of maitenance to run effectively. To find out how a coaching company can help you in setting up an effective Google AdWords Campaign, help you market your website, and help you increase profit in your small online business, visit

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