Tuesday, April 22, 2008

Link Trading Slang

Throughout the next few posts we will cover several different link building techniques. Link building is still one of the best ways to get your site ranking higher in the search results. We will kick it off by listing some of the Slang terms associated with Link Trading:
  • Surf-n-Swap- This is a term that summarizes the overall process of basic link trading, in that you surf the net looking for partners, and swap links with them by sending an email request.
  • Link Poaching- A strategy for finding link trade partners. Link Poaching involves using a variety of techniques (listed below) for finding which websites are trading with your competitors and requesting link trades with them. The theory here is that since they are already trading links with your competitor they are probably very likely to be willing to trade with you too.
  • Dead Link- A term for a link that points to nowhere. Occasionally when you trade links, a particular site with whom you have traded a link will cease to exist for a variety of reasons, but the link on your website is still there. Clicking on it now generates an error. You should check for dead links periodically-maybe once or twice a year.

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