Wednesday, January 7, 2009

Finding Good Keywords For Your Small Business Website

If you own a small business website, chances are at some stage you'll have wondered which "keywords" or "keyword phrases" to include within your WebPages.
Simply stuffing a webpage full of your favorite keywords will do nothing for your search engine visibility.

Although the "KEYWORD" meta tag is not thought to be of great importance to Google (the "TITLE" tag being much more important, remember this), the phrases used throughout each webpage document will be picked up and used to determine how relevant the search engine thinks your page is for a given search term.

Finding good keywords and phrases is an important area of SEO and overall web marketing, but how on earth do you find out which phrases are suitable for your site, and which are way too competitive to even bother with.

Here are a few suggestions for keyword research:

Keyword Suggestion Tools

Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them.

Google Adwords Keyword Tool

The best free tool, which generates synonyms and variants of your suggested keywords. You simply type in the words (or phrases), which are relevant to your site content, and the tool will return some helpful statistics related to them.

For example, how strong the advertiser competition is for those words (a good indicator), and the approximate search volume for those words. If competition is very strong for your chosen words, try using longer phrases, as you're better of going for a large number of less competitive phrases than the most competitive single words.

Google Insights

The majority of people do not know about this wonderful tool. Google insights it’s a keyword tracker. With Google Insights for Search, you can compare search volume patterns across specific regions, categories, and time frames. It will do categories, narrowing down data to specifics, like finance, health, and sports ect ect.

It will also perform seasonality searches, meaning showing you anticipated demand for a keyword this is great for small business so you can budget and plan accordingly even in regards to your Adwords account.

Geographic distribution is a possible “cheery on top” to Google insights if used correctly. It knows where to find your customers. It sees search volumes and distributes them across regions and cities worldwide. Giving you exact locations of the demographics you’re looking to aim your site at. Google’s insights tool is even better when applied to your Adwords account.

Remember that keywords are your ticket to reaching customers. So choosing the correct keywords is very important. All this can be done when you use the right tools and spend a little time along with doing a bit of research you will be on your way to reaching the customers looking for your site.

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