Friday, January 30, 2009

The Art of Being Controversial

If I started blogging about my personal political or religious views on this blog (that is, the Thrive Learning Institute Blog) it is quite likely that they would fire me. Those things are far too controversial for a professional to be talking about on a professional blog like this one.

Your blog, however, is an entirely different matter, especially if you're involved in affiliate marketing (revenue gained from people clicking on Ads on your site). In that case, do anything that would get you fired at work!

It may seem a little strange, but by upsetting people, you're guaranteeing yourself increased traffic. It's not so much about getting people involved in a positive way as it is about getting people emotionally involved -- and as deeply emotionally involved as you possibly can.

Why does this work? Well, human's are idiots, to start with. When we see a set of headlines online, if we know we agree with one, we are only somewhat likely to click on it. On the other hand, if we see something that upsets us, we immediately dive in -- knowing fully well that it will just make us more angry.

People who disagree with you will make long comments trying to prove to you that you're wrong -- and then those who agree with you will become upset with them. This is a way that you can get a lot of "content" generated for your blog, with little to no effort from you! People engaged in these internet arguments will check back frequently, sometimes get friends involved, and are likely to check back in for future posts.

So, yes! Be controversial, and be willing to step way out of your boundaries. By emotionally entrenching people, you're getting yourself a group of people who will return to your blog again and again -- and thus, a group of people who are likely to make you money through your affiliate ads.

Of course, having a successful blog of affiliate site is far more than talking about controversial subjects -- and there are many ways to maximize your profit. For more information on how a quality coaching company can help your business succeed in affiliate marketing, e-commerce, or any other branch of making money online, simply visit

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