How to Rank Even Higher in Search Engines

What are you missing?

Would you believe there is a very simple way to get you ranking higher in search engines such as Google, so long as you're not already following these guidelines. Simply include your keywords or keyword phrases in your title, meta information and, of course, in your content.

Title

There are so many people out there who don't realize that simply including your target keywords in your title can actually make you rank much higher in search engines such as Google. It's been proven that those who have the specific keywords searched for, in their title, will actually come up much higher in the search engine rankings.

You can also include one keyword or more in the domain name; that should help immensely in bringing up your site in search engines. For example, if you search for “dropship directory” in Google, dropshipdirectory.org is the first result to pop up. It also has the title “Dropship Directory”. This goes to show that it really pays off to have your keywords you're trying to rank for in both your title and your domain.

To solidify the point I'm trying to make, check out the page rank of the two sites below dropshipdirectory.org. Some would suspect that these two sites would have a lower page rank since they're ranked lower but you will find that these two sites actually have a higher page rank than dropshipdirectory.org. Yet, do to the proper use of keywords, dropshipdirectory.org still ranks higher in Google.

Meta Information

There is also a lot to be said about meta information and increasing your rankings with Google. Optimize your meta tags, titles, and descriptions, being sure to use your keywords in all three. This should help boost your rankings in Google and other search engines.

Content

As always, please be sure that your content is well optimized. This means that you should be writing about your keywords and including your keywords every one in twenty-five words or so. Doing this will help search engines pick out those particular words or phrases and will help rank your site even higher.

All in all, if you're not following these simple guidelines, you're giving up a lot of potential for ranking higher. I would suggest walking through these three things to get started, then you can read up on more ways to increase your chances of ranking on Google and other search engines. If you would like to know more about Internet marketing, you may read more on the Thrive Learning Institute Blog.

Thrive Learning Institute - SEO Tips

The Value of Linking

Thrive Learning Institute teaches that essentially, all of marketing on the internet comes down to one thing: Inbound Links. These are links that people can click on to come to your website from some other place, like another site, a directory, an article, a search engine, or even an email. There are three ways that links are important:

Direct clicking - If a visitor to another website sees that there's a link to your site, there's an opportunity for them to click through to you. It then stands to reason that the more links you have out on the net pointing to you, the more traffic they'll send. An addition benefit is that this traffic gets directly to your site, bypassing the search engines completely.

Search engine ranking - Search engines, especially Google, check to see how many other sites and other pages are linking to yours. They equate this with importance and popularity, and if you have a lot of links, you'll get ranked higher. Getting lots of quality links is called "Off-site SEO".

Search engine indexing - Search engines have programs (called, "spiders", "crawlers", and "robots") that regularly scour the internet, looking for more sites to add to their listings, and looking to update the listings of the sites they already have. The more and better links you have coming to your site, the faster you'll get added to the search engines, and the more often your site will be updated in their listings.

Stay tuned for more SEO tips from Thrive Learning Institute.

Simple SEO Tips - Thrive Learning Institute

Here are a few tips and simple rules from Thrive Learning Institute you should follow to improve easily your rankings in the different search engines. Nothing new and nothing very complex but good tips that work straight from the knowledge base of Thrive Learning Institute.

So, I hope you enjoy reading this little "SEO Beginner Guide" and I hope it helps you grow your traffic.

Search Engine Optimization

What is SEO?
SEO stands for Search Engine Optimization. It's a set of techniques and strategies to optimize websites for the search engines and get better rankings on the search results of those engines.

There are a few more abbreviations and terms you should now if you start learning SEO, among others:

SERPs: Search Engine Results Pages.

Anchor text: Text used as a link.

Backlink: Any link pointing to your web site. Also called Inbound link.

One-way link: When a site or page has a link to your site, and your doesn't have any link back to it.

Keywords density: Relation of a keyword to the other words in a web page element. For example, the web page title <>This is just an example for a web page title< / title > has a keyword density of 20% because 7 out of 35 characters in this title make the word "example".

Outbound link: Any link on your page pointing to another site.

So, let's start working on it right away!

Tip 1 - Anchor text
When you create a link to another page or another site of yours, don't just use "click here" or "go" as the anchor text. Basically, don't do this:

To join our online HTML training, < href="001.html">click here< /a>.

Instead, use the keywords related to that page:

Join now our < href="online-html-training.html">online HTML training.

Try also to use these keywords in the name of the HTML file.
Search engines algorithms are taking into consideration the text used for the link itself. (anchor text)
"click here" is meaningless. But "online HTML training" correspond exactly to your subject, and this specific page, even independantly of its content, will be considered as an interresting page for "online HTML training" by the search engines.

Tip 2 - Backlinks
Spend time to contact other webmasters who have a site about the same subject as yours and exchange text links.
Again, use the keywords that you target in the anchor text of those links. Don't always use the same keywords but sometimes, use synonims and variations.
Only consider a link exchange with sites treating the same subject. Try to get at least 40 backlinks on 40 different websites.

Tip 3 - Pages title
Give a different title to each page, use keywords related to the page.

Tip 4 - Content
Search engines (through their spiders) are indexing text content from your pages. So the first thing you have to do, is make sure you have plenty of text, related to the subject of your web site. The context of the words is also very important, so don't just list hundreds of keywords. Write correct sentences, repeating several times the words you want to focus on. Try to use all the synonyms you know. Eventually, don't correct your typos or mistakes, people will do the same typos when they do a research!

Plus:
Always set the value of the alt="" tag of your images.

< src="html-training.jpg" alt="HTML Training">

Set the description and keywords metas. If possible, write different metas for each page.

< name="description" content="...">
< name="keywords" content="...">


Tip 5 - Content Actualization
You have nice content? Plenty of backlinks and optimized pages? Great, but don't start sleeping on it.
Update your content as often as possible. Add pages, articles, news... Grow your site.

Tip 6 - Web Hosting
Make sure your site loads fast and your hosting is good. A slow web site is no good.

Tip 7 - Clean HTML code
Try to have your HTML code as clean as possible. And try to reduce it a maximum. You should have a lot of text content and a bit of HTML code, not the contrary.

Tip 8 - Directories
Do not forget to post your web site to all the Internet directories related to your subject. These links are better than links exchanges as usually, directories do not require a link back to their site. These one-way links have a very good value for search engines.
Also submit it to DMOZ directory. It will probably take a few months to get your sited indexed, but the backlinks you will get there are worth gold.

Tip 9 - HTML tags H1, H2, B, U...
Use the headers tags for your titles and subtitles, search engine will give more importance to those texts.

<>HTML Training< /h1>

The look of these tags is not so nice but you can use CSS to redefine it.

h1 { color: #000000; font-family: Verdana; font-size: 14px }


Tip 10 - Domain name
The keywords used in the domain name have great importance for some search engines, such as Google. If possible, register a domain name with your target keywords.

A domain name like http://www.buy-flowers.com has good chances to get ranked well on "buy flowers" with a bit of SEO and appropriate content.

You can also try subdomains for your most important sections. Subdomains will usually get indexed much faster than the sub-pages and directories.
Taking our example, you could create http://roses.buy-flowers.com, http://tulips.buy-flowers.com, ... generating a kind of "mini-site" for each.

Tip 11 - Inbound/Outbound links
Make sure you have more inbound links than outbound links on your pages. If you have too much outbound links, search engines will devaluate the importance of your page, considering it's just making a gateway to other sites, without having a good value for the surfer.

Tip 12 - Experiment!
Try new things. Play with the keywords density, your site structure, HTML tags and elements.
Some techniques work good with Google, not for Yahoo or MSN and vice-versa. And moreover, the search engine algorithms are changing all the time! Some old strategy might not work anymore but suddenly work great for one of them.

Well, that's it for today! I think that covers most of the SEO Basics you need to know to start optimizing your site. Thrive Learning Institute thanks you for for reading!

Tip of the Week: Search Engine Optimization

When it comes to SEO, keep your expectations realistic. One expectation that is initially set too high by many companies is the SEO time frame. Please realize that, realistically your SEO efforts could take months or even a year to see big rewards from your efforts. You also need to make sure that the people you work with understand how much improvements mean in SEO. Since it's a never-ending battle to stay in the top of the search engines, it's important to always be involved.

Once you have realistic expectations, you can start to examine and determine the real results of your SEO efforts. A couple main ways of examining where you stand with various search engines are to search for yourself, and to analyze the statistics on the web through programs like Google Analytics. It is very easy to see the initial rankings of your SEO efforts. Simply go to Google.com, for example, and type in your company's name. Where do you fall? An additional way to scope out where you stand apposed to the competition is to seek out web statistics which will benefit your company and give you a realistic sampling of where you stand as a company.

How frequently should I update my site?

Whether you have a blog or a website, you will want to update it semi-frequently. The main reasons for this are that Google and other search engines will declare a website "dead" once it has been unchanged for too long.

There are different schools of thought on exactly how often you should update your site, but research has shown that updating your site once per week in some way helps to increase your search engine ranking.

However, they have also found that updating your website once every three weeks is almost as effective in helping your search engine optimization.

So, what is the best thing to do? Well, opinions differ, but generally speaking, as long as you're making some minor updates about once every three weeks, you should be fine. This can mean adding or removing an image, changing text slightly, or anything similar. Don't change your site too drastically! Remember, you want to be able to keep track of your successes and failures, and know how you're progressing. We'll discuss that more in a future entry.

To learn more about how a quality coaching company can help your business succeed, simply visit www.thriveli.com.

Go Away No Follow Links!

As we all know link building is still one of the most valuable ways to increase your rankings on the search engines. Throughout the past few years link building has continued to be an effective form of search engine optimization as well as internet marketing. Now even though link building has continued to be an effective form of optimizing your site the methods have changed through the first few years.
A few years ago link trading was all the rage so people creating link trading programs, webrings etc.. which search engines considered abuse and now those aren't as effective. The next thing that started to work was getting listed in directories and then everyone and their dog started creating free directories so that method doesn't work as well anymore. The main pattern to see here is the fact that methods for link building have changed in recent years but the principle has remained consistent and has always worked.
With the advent of the "nofollow" link link building techniques are dropping like flies because more and more links are getting nailed with the "nofollow" tag. Now the no follow tag itself made sense orgingally it was a way to get rid of blog comment spamming but since then it has started to get abused in my opinion, now Wikipedia links, Youtube links, most forum links are all getting tagged with the nofollow link which makes one start to think, "What link building techniques are left?"

When it comes to link building Thrive Learning Institute has the answers, for tips on the future of link building contact us at our site www.thriveli.com.