How frequently should I update my site?

Whether you have a blog or a website, you will want to update it semi-frequently. The main reasons for this are that Google and other search engines will declare a website "dead" once it has been unchanged for too long.

There are different schools of thought on exactly how often you should update your site, but research has shown that updating your site once per week in some way helps to increase your search engine ranking.

However, they have also found that updating your website once every three weeks is almost as effective in helping your search engine optimization.

So, what is the best thing to do? Well, opinions differ, but generally speaking, as long as you're making some minor updates about once every three weeks, you should be fine. This can mean adding or removing an image, changing text slightly, or anything similar. Don't change your site too drastically! Remember, you want to be able to keep track of your successes and failures, and know how you're progressing. We'll discuss that more in a future entry.

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