Wednesday, December 9, 2009

Search Engine Optimization vs. Pay Per Click

There are a lot of people out there who are dumping more and more money into what some would call a lost cause. They are literally throwing money away, apparently with the idea that money is made to be lost. There is, however, an easier way, a way to multiply money instead of giving it up. In this article, I will be discussing the difference between search engine optimization and pay per click.

Okay, so the biggest difference should be inherently obvious to everyone, yep, you guessed it. Search engine optimization is free, whereas, pay per click uses that one little word that sends shivers up and down the spines of new business owners and seasoned veterans alike, “pay”. I suppose it's all well and good until you begin adding up all the costs of pay per click, it's then that your tongue swells and it all of a sudden becomes hard to speak, hard to breath. This is the point where you finally realize that you have actually lost $20 on the sale you just made on your small niche website; it's the point where you realize that your pay per click campaigns are eating giant holes in your profit. In fact, they're not just eating giant holes in it; they're devouring it, eliminating it all together.

You find yourself scrambling for a solution, a way to kill that ugly beast that continually eats without lamentation. You find the solution, could this really be? A way to get more traffic by paying nothing at all? After pinching your arm to wake yourself, you find that this is not a dream. The answer, search engine optimization. A way to give your site notice in search engines without spending a single red cent on it.

You know, there is a much easier way, get rid of the profit eating beast. Within months, you can actually be ranking on the first page of Search Engines. This happens if you're smart about things and build good quality links. Of course, you may have to lean on pay per click for long enough to get ranking on your own so that you don't lose traffic all together. Once you're ranking high in search engines, you may decide to get rid of pay per click, I would. You'll find that when this happens, your traffic will rise and so will your profit.

Give it a shot, it can't hurt, right? Get out there and do some research on Search Engine Optimization and Marketing. You may be surprised at some of the simple things one may do to help their site rank higher in search engines such as Google. You can start with working on the obvious things (ie. Your title and content) then you can move into some of the more intricate details of search engine optimization. For more information about search engine optimization, please read the Thrive Learning Institute Blog. And, trust me, it will be worth your effort to get very familiar with search engine optimization and how it can help you save expenses.

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