Monday, March 30, 2009

Tip of the Week: Social Media Marketing

Social media is a form of viral marketing; once you get it started there is no way to stop it. A few people will bite and then they'll send information on to their friends who will send it on to theirs. It is important to realize, however, that social marketing is not as easy as it sounds. You first have to get involved in and become part of the community you wish to market to. If you act before you are a part of that community people will not respond well to you. Then, when you try to market to that community again, you will be approached with skepticism.

Some may believe that social media is not worth your time. Those same people were the ones who thought that websites such as You tube and Facebook would never amount to anything. There is a lot of power in social media, the trick is figuring out how to effectively tap into that power. No matter what, choose your social media tactics wisely, problems are not easily solved.

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