Website Conversion Rate

In this video Thrive Learning Institute covers the methods that you will need to follow after launching your website to drive the initial visitors to your site. Most people don't understand that once their website is live the work is not over. Running an effective test market will help increase your websites conversion rate and make you a considerable amount of money.

What Should My Conversion Rate Be?

Now most of the time when conversion rates are talked about the number 2% is thrown out a lot.  Now even though 2% is the average conversion rate of online retailers there are some industries that are higher and some that are lower.  Thanks to a study done by  Fireclick Index we know what your conversion rate is based off the industry you are in:

Vertical	Conversion Rate (%)
Catalog	6.1
Specialty stores	3.9
Fashion/apparel	2.2
Travel	2.1
Home and furnishing	2.0
Sport/outdoors	1.4
Electronics	1.1
All verticals	2.3
Source: Fireclick Index

Where to Look With Web Analytics

There are thousands of types of statistics that you can look at when it comes to tracking your website analytics. When your site is first starting out there are only a few that you will want to be sure to look at and those are:

• Where your visitors come from (Referrals)
  
• How long the visitors stay on your site (Duration)
  
• Where they go while they are on your site
• Which pages they land on (Entry Pages)
  
• What page they were on when they left your site (Exit Pages)

By just looking at these key stats you will be able to run an effective test market and then move onto a more in depth analysis of your site with other analytic information.